There are very few companies worldwide that can be proud of such a long company history like Hahnemühle’s. Founded back in 1584 as a paper mill in South Lower Saxony’s Solling uplands, Hahnemühle developed – strictly according to the spirit of its founding fathers – into a customer-oriented and innovative manufacturing facility.
It goes without saying that the products and manufacturing methods have changed to a certain extent since 1584. In the beginning, the product range solely comprised mould-made writing paper but later, artist papers and the Hahnemühle invented fine-art inkjet papers for digital print were added to the range. Furthermore, Hahnemühle papers have been used for decades in industrial production or manufacturing processes as well as in research laboratories. At the same time, several things have remained the same, such as our high quality standard that guarantees our customers the purest papers for art or technical applications.
Our paper technologists are proficient in their trade. With high-quality pulp and by using formulations that are partly several centuries old, they produce traditional artist papers, FineArt inkjet papers and speciality papers for industry and filtration. We are – in the positive sense – perfectionists and reliable partners for artists, technicians and scientists. We produce papers according to their demands, work jointly with them on improving these papers permanently and develop papers for new market segments.
Amplis Inc. is distributing Hahnemühle in Canada at www.hahnemuehle.ca and through select photo retailers across the country.
Founded in 1983 by Hans Ohlig, Amplis is a family-owned marketing and distribution company in the imaging, consumer electronics, outdoor and fine art spaces in Canada.
Amplis drives consumer demand through our unique position of publishing Canada’s largest imaging enthusiast magazine, PHOTONews. With quarterly print issues in excess of 100,000 copies and regular eNews updates to 20,000 subscribers, Amplis can build brand awareness resulting in double and triple digit growth. The PhotoNews community is very engaged, participating in Flickr groups, photo contests and Facebook.
Online initiatives are a cornerstone of Amplis’ marketing. Each brand has a distinct Canadian website engaging with consumers across the country using the relevant .ca domain. Traffic is generated through blogs, tweets, Facebook postings, Google+ initiatives, reviews and advertising, both online and print. Each site is B2C enabled using the Shopatron engine.
Amplis exhibits at major Canadian retail and trade shows to showcase the products. In-store demo days, lectures at technical schools and colleges as well as sponsorship of industry leaders are also key components in Amplis’ marketing toolbox. Amplis representatives attend major international shows to support Canadians and follow industry trends.
Visit: www.amplis.com for more information